As a human who’s never done more than beer money from fiction sales, I’m not here to tell anyone to quit something that’s working, but I think this article ought to give some pause both to all the folks who are hoping to kill it on #BookTok and those who’ve actually succeeded. Social media platforms woo creators just long enough to lock them in; then they throw them under the bus to appeal to advertisers; then they throw the advertisers under the bus to line their own pockets.
Being an influencer takes creativity, talent, and a work ethic that I am never going to love social media enough to muster. I don’t want to dump on the efforts of those who’ve built their followings over years. But at the end of the day, the platforms giveth and the platforms taketh away.
Currently reading: THE VIEW FROM FLYOVER COUNTRY, Sarah Kendzior.